Thursday, 10 December 2015

Evaluation: What have you learned from your audience feedback?

Audience feedback on my music video:

Look at my primary research I completed during the 'research' stages of the project: http://lucyliddicoat4.blogspot.co.uk/2015/09/primary-research-into-what-audiences.html


My audience feedback was very positive and in many ways my video had the desired effect on them. They were attracted to the dance routine, to Scarlet as an aspiration and the slick professional look I tried to go for. They did receive the video slightly differently to how I expected in other ways e.g. most of them identified a strong male market for my video (more than I expected) and estimated my target audience to range from a younger age than I planned for. However, all of the individuals I interviewed were within the middle of my planned target audience (around age 18) and all said they loved the video. I also think my music video was the most popular of the three texts, my digipak coming in second and my magazine advert last. Although this was always likely to be the case, in retrospect I could have attempted to make my magazine more exciting and enticing for my target audience.

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