Representation in music videos

T- Shirt by Shontelle - 60 second video parody

I copied 60 seconds of Shontelle's 'T-Shirt' video for practice in filming, editing, acting and directing.

This was actually much harder than I anticipated - to make my actual original music video look more professional I will have to put more thought into the lighting and setting. I might use a proper studio in London to make my video look legitimate since I want to do a pop song; aesthetics are so important for that genre in particular. This practice run has introduced me to the editing software 'Adobe Premier' and given me a chance to gain some skills that I can't wait to develop.

Conventions of music videos

These conventions obviously differ from genre to genre but I found these conventions to be generally applicable to most videos!

This is an example of a crane shot in Taylor Swifts: "22" video:

Here is an example of hand held camera shots in Beyonce's: "Yoncé" video:

Below is an example of a quick pan shot in Beyonce's "bow down" video:

The gif below shows a tracking shot following the dancer in Sia's video for "chandelier:"

This zoom shot below is from Taylor Swift's "we are never getting back together" video:

This snippet from Jay-z and Kanye Wests' "Niggas in Paris" video shows fast pace editing:

Beyonce 'broke the fourth wall' frequently in her video for "broken-hearted girl" as demonstrated below:

How artists use music videos to establish their image/persona (Rihanna)

Music video genre conventions

How artists use music videos to establish their image and persona (Rita Ora)