Treatment

Producer: Lucy Liddicoat

Director: Lucy Liddicoat

Scarlett

Scarlett is a young, attractive pop-star with a glamorous, fun and flirty image. At this point in her career (detailed in previous post: http://lucyliddicoat4.blogspot.co.uk/2015/09/artist-planning.html ) her next album is crucial in ensuring she doesn't become a 'one-hit-wonder' and slide out of the music industry picture. This music video is designed to make an impact on her target audience, using simple iconic sets so that the focus is all on her. 

Gecko (Overdrive)

The song doesn't have a great depth of meaning so it is more suited to the performance style video that I'm going for. However, the song does talk about a relationship of some sort and the build up of tension between them leading to the abandonment of care and principles. More detailed analysis can be found previously on my blog at : http://lucyliddicoat4.blogspot.co.uk/2015/09/analysis-of-lyrics.html where I talk about this interpretation and the other interpretation of insanity that I am basing my performance music video on.

Basic concept

My music video is going to be loosely based around the idea of comparing what goes on in Scarlett's head as opposed to what everyone else sees with the chorus' demonstrating the latter. Majority of the video will be set in a studio where I think the simple setting will portray the blandness of the self we portray to society and this will contrast to the other main setting on the street where I will use time lapses to create the illusion that Scarlett is in control of all the passers- by - representing the madness inside her that no one sees. Scenes in the studio with Scarlett and the dancers will also represent her inner self. The video will start really simply in silhouettes showing just Scarlett and will flash forward to show the dancers - indicating what is to come until the build up to the chorus when the street-scene and the dancers are properly introduced.

Style

Most of the lighting will be high-key in the studio with bright red colours that are part of Scarlett's iconography. I will also use low-key lighting to create silhouettes which will add a bit of mystery to the video and could also look very iconic which I think is the perfect way to show contrast to the high-key bright lighting without bleaching the colour and connoting a negative feeling. (which I want to avoid since it's such an up-beat song!)